We study vector portal dark matter models where the mediator couples only to leptons. In spite of the lack of tree-level couplings to colored states, radiative effects generate interactions with quark fields that could give rise to a signal in current and future experiments. We identify such experimental signatures: scattering of nuclei in dark matter direct detection; resonant production of lepton–antilepton pairs at the Large Hadron Collider; and hadronic final states in dark matter indirect searches. Furthermore, radiative effects also generate an irreducible mass mixing between the vector mediator and the Z boson, severely bounded by ElectroWeak Precision Tests. We use current experimental results to put bounds on this class of models, accounting for both radiatively induced and tree-level processes. Remarkably, the former often overwhelm the latter.